What was an underperforming, shabby little distillery is now the world’s leader in the liquor industry. Facundo Bacardi, the Spain-born wine merchant, was inspired to re-invent rum in the 1860s. At the time, Cuba was one of the richest colonies because of its sugarcane plantations. Bacardi noticed that Cuba was not using its sugar products and molasses for producing rum. The drink was poorly made and wasn’t very popular. In an attempt to create refined rum, Facundo started to experiment with different blends and devised a way to filter rum using charcoal. The result was rum that made Cuba famous.

After Facundo Bacardi retired, he handed over the company to his two sons and passed on the Bacardi Cuba recipe. The following generations of the clan lived up to the commitment of producing quality products and innovating rum, as what Facundo did.

Around the 1900s, Bacardi Cuba began to gather international awards and worldwide recognition. It was thanks to Facundo’s son-in-law Henri Schueg that the Bacardi rum became world-renowned. He started advertising Bacardi Cuba to tourists. He also opened plants in Puerto Rico, Barcelona and New York. All these moves would catapult the brand into prominence in the liquor industry.

This entry was posted on Wednesday, September 2nd, 2009 at 5:15 pm and is filed under Bipartisan, King Content. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.