Learn SEO Theory Quickly from the Right Source
There are a million formulaic “learn SEO” books out there that will run you through the same rat-maze of tired old ideas about search engine optimization every time. If you want to advance your skills and knowledge in the field of search engine optimization you need to understand the true theory behind the art of SEO. A good SEO theory book explains the principles of what happens when you mix people, search engines, and Web content together.
The quality of a resource cannot always be determined by the number of references made to it. Those references can be faked or inflated through a variety of methods. People in the search engine optimization industry may go out of their ways to create links to their Web sites in order to make those sites look important. But not all links work. Why is that? A good SEO theory book will explain the short-comings of many traditional SEO strategies to you. It quickly becomes clear that just because someone lumps together a book about SEO doesn’t mean they are the best authority on the subject.
One of the biggest problems with books about search engine optimization is that they discuss tools and techniques that won’t work for very long. The more people who use a tool or technique, the more likely it will become obsolete. When you study the fundamental principles of search engine optimization, you don’t make the mistake of substituting art for science.
To learn more about what a good SEO theory book should explain, spend some time looking at resources that focus on SEO theory and not the latest cheap SEO trick of the day.
