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The first step is to buy a digital camera. You can use a film camera, get the prints
developed and then scan them in, but you can now buy an entry-level digital camera
for the same price as a low-end scanner, and it’s a lot easier to use!

A few example cameras that have a good reputation, from Amazon: A very
inexpensive camera – on sale currently – is the Digital Concepts VGA Camera (currently $49), and if you want to
get a known brand, as I’d recommend, then you can’t go wrong with the Fujifilm FinePix 1400 (about $70), the Kodak DC215 (about $60), or the slightly more
expensive
Epson PhotoPC 750Z (about $100).

Getting good results from a digital camera isn’t trivial, however, particularly if you’re
trying to take a picture of a book, statue, CD cover or item of clothing. That’s where
it’s nice to be able to take fifty pictures, download them all to your computer, and
pick the best one of the lot. Unlike film photography, this won’t cost you a nickel.
Just time…

A general tip for taking good product shots is to have lots of light. If
you’re in a room with ceiling lights, turn ‘em all on. If you have floor lamps, move
them over and point them directly on the item. In addition, use a neutral color
blanket or sheet as a background for the item: you don’t want to distract potential
buyers with your household clutter. Then hold your camera very, very steady
(consider having it on a chair or, ideally, a tripod) and slowly click the button to take
the shot. If your shots are blurry, try moving back a foot or so and taking another
photograph.

Once you’ve taken a product photograph you like (and don’t be discouraged if it
seems hard. There are professional photographers who specialize in product and
catalog photography and it’s quite an art!) then crop it tightly so that the
photograph is about the product and as little else as possible. If you’re using a
blanket as a background, for example, it should only be visible on the edges of the
photograph. Bidders will appreciate a product photo that reveals a lot of detail
about the product and nothing else.

Finally, within your photo editor (Photoshop, Paintshop Pro, Graphic Converter,
iPhoto, whatever), make sure that the final image resolution is 75dpi, not 300dpi,
then resize the image down to a maximum width of 400 pixels and a maximum
height of 300 pixels: and do it with “keep image proportions” enabled so that you
don’t distort the photo. Save it as a JPEG, not a GIF, since it will keep the
nuances of color much better.

Great. Now you have a photo ready to upload to eBay with your next auction! When
you’re entering the auction information, you’ll get to a step where it offers you the
chance to add a photograph, and that’s what you want to do. Click on “upload
photo” and pick your saved image, then it’ll automatically be sent to the eBay
servers along with your other auction information, and you’ll be well on your way to
becoming a true Powerseller!

When I add photographs to my eBay auctions, I use a rather more expensive
(about $2000) camera setup, a Nikon D100 digital with studio lighting and similar
gear. You can see some of my photographic work at Colorado Portraits.

Dave Taylor has been involved with online auctions for almost a decade, including
having written the book “The eAuction Insider”. His latest projects are startup info and http://www.askdavetaylor.com/“>Ask Dave Taylor!.

Here is eBay’s full list of prohibited or questionable items:

Academic Software
Airline and Transit Related Items
Alcohol (also see Wine)
Animals and Wildlife Products
Anti-circumvention Policy
Artifacts
Authenticity Disclaimers
Autographed Items
Batteries
Beta Software
Bootleg Recordings
Brand Name Misuse
Catalog Sales
Catalytic Converters and Test Pipes
Celebrity Material
Charity or Fundraising Listings
Comparison Policy
Compilation and Informational Media
Contracts and Tickets
Counterfeit Currency and Stamps
Counterfeit Items
Credit Cards
Downloadable Media
Drugs & Drug Paraphernalia
Electronics Equipment
Embargoed Goods and Prohibited Countries
Encouraging Infringement Policy
Event Tickets
Faces, Names and Signatures
Firearms, Ammunition, Replicas, and Militaria
Fireworks
Food
Freon and Other Refrigerants
Gift Cards
Government IDs and Licenses
Hazardous, Restricted, and Perishable Items
Human Parts and Remains
Importation of Goods into the United States
International Trading – Buyers
International Trading – Sellers
Lockpicking Devices
Lottery Tickets
Mailing Lists and Personal Information
Manufacturers’ Coupons
Mature Audiences
Medical Devices
Misleading Titles
Mod Chips, Game Enhancers, and Boot Discs
Movie Prints
Multi-level Marketing, Pyramid and Matrix Programs
OEM Software
Offensive Material
Pesticides
Plants and Seeds
Police-Related Items
Political Memorabilia
Postage Meters
Pre-Sale Listings
Prescription Drugs and Devices
Promotional Items
Real Estate
Recalled Items
Recordable Media
Replica and Counterfeit Items
Satellite and Cable TV Descramblers
Slot Machines
Stocks and Other Securities
Stolen Property
Surveillance Equipment
Tobacco
Travel
Unauthorized Copies
Used Clothing
Warranties
Weapons & Knives
Wine (also see Alcohol)

Most of this is very obvious – of course you can’t sell illegal things like drugs, pyramid schemes or stolen goods. Almost everything that is on the list is there because there is law against selling it. Some of the reasons, though, are a little strange.

The ‘autographed items’ entry, for example, doesn’t mean that you can’t sell anything that’s been autographed – it just means that you can only sell it if it comes with a certificate of authenticity. The ‘artifacts’ entry prohibits you from selling Native American graves; ‘celebrity material’ means you can’t sell unauthorised pictures of celebrities; ‘embargoed goods’ means that you can’t sell anything that comes from Cuba… on and on it goes, and most of it you never need to know.

If your chosen kind of item seems to be on the list, though, and you’re concerned that you might not be able to sell it, then check the full list at http://pages.ebay.com/help/policies/items-ov.html to see whether the item is banned entirely or there are just a few restrictions.

eBay says it will remove any items that it believes violate copyright law, but in reality they don’t have that many people to monitor the site. You will generally only find that your auction gets removed if someone decides to report you – and even then, they might not get around to it.

Really, buying and selling on eBay can sometimes feel more complicated than it really is, thanks to all the rules surrounding it – not to mention the jargon. Our next email is a ‘jargon buster’, to help you learn the language of eBay.

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.